Problem Statement In the contemporary travel landscape, planning a trip can be an overwhelming and time-consuming task for individuals seeking personalized and efficient travel experiences.
How might we utilize AI to transform the traditional process of trip planning, providing users with a more personalized experience that addresses the challenges of information overload and the need for on-the-go adaptability?
Project Name VOYA, AI Travel App
Presently, we find ourselves in the midst of a new era of travel, driven by digital advancements. The progress in artificial intelligence (AI), notably generative AI (gen AI), and machine learning is empowering the travel industry to redefine how travel is planned, booked, and experienced.
Overview
Project End-Goal, Provide user with a more efficient way of planning a trip. Give user an enhanced personalized experience with a travel app utilizing AI as a main feature.
Team Julia A
Discipline Mobile Interaction Design
Duration Aug. 2023 - Dec. 2023
Tools Google Survey, Zoom, Adobe Illustrator & Photoshop, Figma
Design Techniques UX/UI Design, Wireframe Fidelities, Screens Prototype, Style Guide
Research Methods User Testing, Secondary Research, Surveys & 6 Interviews, Competitive Research, Persona
Process
/01
Empathize
Survey & In-Depth Interviews
/02
Define
Personas
/03
Ideate
Competitive Research (Lightning Demo)
/04
Prototype
Low-Fi (Crazy 8), Mid-Fi Fidelities
/05
Test
User Testing
/06
Implement
Final UI Design
Survey & In-Depth Interviews
5
user interviews
33
participants took the survey
63.6%
of our total participants are of age 18-25
63.6%
think personalized recs are important
78.8%
not familiar with using AI in travel related applications
93.9%
have never used an AI powered travel app before
Travel agent for assistance
54.5% of our participants do not go through a travel agency to help in booking their trips, while 21.2% do and 24.2% may consider it.
Personas
Competitive Research (Lightning Demo)
Air France
Visual Hierarchy, Emotional Design
Personal Travel Advisor, Color Palette
Vacay
Expedia
Iconography Design, ChatGPT Collab
Search Engine + Filter, AI Trip Planner
Booking.com
Low-Fi Fidelities
Mid-Fi Fidelities
User Testing
Final UI Design
Flow 1 - On Boarding
I designed this onboarding process with simplicity and user engagement in mind. The brief welcome message sets a friendly and inviting tone, making users feel comfortable. The prompts are intentionally straightforward to help in gathering essential information about a user’s preferences and travel habits, ensuring we can provide a tailored trip planning experience from the very beginning.
Flow 2 - User exploring homepage to start ideating by liking future trip ideas.
I designed this explore page with the concept of personalization in mind and catering to our user’s needs based on the prompts answered in the on-boarding process.
Flow 3 - How might a user start planning a trip through our AI?
How might we provide an efficient way of planning a trip plan for X to maximize their travel navigation experience and usage of AI?
The swiping feature was integrated in this experience to further more enhance and increase a user’s engagement with the app by introducing a new way of interacting with components in a travel app. (Idea was heavily inspired by the swiping feature in dating apps!)
Flow 4 - Voya (AI) Personal Travel Assistant
This flow showcases the process of chatting with our AI, Voya for more personal assistance and questions regarding an upcoming or future trip plannings.
