Areas of Expertise
UX UI Design
Branding
Brooklyn, New York
🎨 Hello! I'm Julia, a passionate tech and design enthusiast, constantly driven by the desire to anticipate future trends and innovative solutions. My approaches often involve tackling design challenges head-on, through brainstorming sessions and thorough research, allowing me to deliver impactful solutions across a spectrum of platforms including mobile apps, social media, branding products, and websites.
With a background in Graphic Design, I recently wrapped up my Masters Degree of Information Experience Design (IXD) at Pratt Institute, which helped in sharpening my skills and cultivated my passion for the world of information and technology design (UX & UI). I particularly enjoy engaging in case studies, as they offer a platform to refine and elevate my design strategies.
I also enjoy exploring various cultures and our world through the lens of music. I DJ for fun and love french bulldogs!
EDUCATION
MS in Information Experience Design
Pratt Institute
New York, New York | Jan. 2022 - Dec. 2023
BFA in Graphic Design
Lebanese American University (LAU)
Beirut, Lebanon | Aug. 2016 - May. 2020
Exchange in Communication Design
The New School, Parsons School of Design
New York, New York | Aug. 2019 - Dec. 2019
Relevant Work Experience
UX UI Designer — Independent Contractor
New York, New York
Website Enhancement and UX Design Development - Ongoing updates and development of the firm’s website
Creation of add-on marketing tools
Website Consultations - Provide feedbacks on website and potential updates/enhancements
Brand Logo Design and Virtual Background for Zoom marketing campaigns
Presentation decks
DTWN Wealth Management | Sep. 2024 - Present
UI Designer - Independent Contractor
New York, New York
UX Research - Conducting research to understand target audience, needs, preferences and pain points.
Prototyping & Wireframe - Creating low & high fidelity screens outlining structure and functionality of each screen. Designing interactive models of interfaces.
UI Design Projects - Leading the redesign and revamp of interfaces. Focusing on improving user engagement and interface to enhance user experience and align with brand’s objectives.
Branding - Logo, Identity, Visual Reinforcements
PiSrc | Feb. 2022 - Oct. 2023
Graphic Designer - Full Time
Beirut, Lebanon
Package Design
Brand Identities Design
Designing Graphics and Visual Reinforcements
Short videos to be used for social media
Presentation decks
Parasite | Oct. 2020 - Mar. 2021
Skills & Qualifications
Technical Skills - Figma, Sketch, Adobe (Illustrator, Photoshop, InDesign, XD, Animate, After Effects), Tableau Public, Miro, Slack, Microsoft Office Suite, HTML, CSS, MYSQL, php, JavaScript, R.Studio, InVision, QGis.
Soft Skills - Time Management, Collaboration, Communication, Leadership, Open-Mindedness, Out of the Box, Cross-Cultural Competence, Presentation Skills, Attention to Detail, Problem-Solving, Research and Analysis, Adaptability.
Languages - French, English, Arabic
Case Studies & Project Experiences
Afar - Music Platform Design
Created surveys and recruited 6 users to later conduct interviews with. Results from the interviews were used to create affinity maps, user persona, user journey map, competitive analysis that identify key features to incorporate into the platform itself.
At a later stage, ideation was key to creating possible solutions for the users through sketches, mid and high fidelity wireframes, later developed into prototypes for user testing to measure the effectiveness of the proposed solutions.
Analyzed the results to later refine and optimize the prototypes to align with user needs and expectations. Finally, presented final prototypes that embody both user-centric design principles and innovative functionality.
Aug. 2023 - Dec. 2023
Voya - AI Travel Mobile Application Design
Surveys, recruitment and interviews, personas, crazy 8, low-mid-high fidelity wireframes, prototypes, user testing.
The Project’s End-Goal was to provide users with a more efficient way of planning a trip. Give user an enhanced personalized experience with a travel app utilizing AI as a main feature.
Aug. 2023 - Dec. 2023
The Metropolitan Museum of Art (The MET) Website - Content Strategy
Beginning with an understanding of the strategies and mission of The Met and The Met’s DCT, our content strategy class of four graduates engaged in an analysis of The Met’s digital content program across a variety of dimensions and perspectives.
Our work began with a broad-based assessment of The Met’s website and social media channel offerings, as well as a site visit to selected collections and special exhibitions to understand the “physical” experience of engaging with the art and its context at The Met.
Using a series of content strategy concepts, frameworks, and templates, our group applied those principles and tools to selected pieces of content across The Met’s offerings to “stress test” the efficacy and effectiveness of the content.
These exercises allowed us to examine the content from a variety of perspectives and dimensions, and contributed to the larger content strategy that we presented, including our recommendations to better our audience’s experience.
Aug. 2023 - Dec. 2023
Archives of American Art - Assessing the Usability of the Fundraising Section to Increase Donations
Sept. 2022 - Dec. 2022
The Archives of American Art is a research center that dedicates its work on collecting, preserving and providing access to primary sources that document the history of the visual arts in America.
In order to help the Archives increase fundraising and reach our goal to ensure that there are no barriers to giving, our team of four graduate students from The Pratt Institute School of Information carried out a usability test to study the support section of their website.