VISUAL & INFOGRAPHIC DESIGN
Figure 1. Original
Infographic designed by Ronn Caps on Robert Plutchik’s Pshychoevolutionary theory of basic emotions
What is wrong & goals
Design lacks constract
Showcase “Intensity” more
Hierarchy
User Experience
User Interface Design
Sketches
Figure 2. Redesigned
Infographic Redesign in response to Ronn Caps’s Infographic
Improve contrast between the different elements (Figure.1)
Make it understandable at first glance. Took time to notice red gradient in the center of the original design (Figure.1) was actually representing “Intensity”
Titles are off and some parts of the infographic are unnecessary (Figure.1)
Come up with a well-structured guideline that will make it easier for the user navigating through the different components (Figure.1)
Design needs a better color palette (Colors have an important connection with different emotions) as they are not well ‘treated’ and not given importance as they should be. Make the design more visually appealing and interactive (Figure.1)
Figure 3. Fungi Infographic Design
Figure 4. Mycelium Infographic Design